We are very proud of our collaboration with Conscious Hotels! Since the summer of 2016, the team members of Conscious Hotels are dressed in custom made recycled denim workwear.

Conscious Hotels is a stunning, luxurious, eco-design hotel right in the heart of Amsterdam. They strive to be as green, sustainable and eco-friendly as possible. The tables in the hotel room are made from recycled coffee cup holders and the "stone" counter in the bathroom is made out of pressed paper. They even have a living plant wall in the lobby and the energy to power the hotel comes only from renewable sources. A match made in heaven!

Together with a group of passionate manufacturers we developed special conscious garments. The shirts and dresses are made from worn-out jeans that have been sorted and unravelled in Holland. The reclaimed fibers are respun into recycled yarns in Italy. From these yarns we have woven new cloth that is unique in the world. The cloth has been transformed in comfortable shirts and dresses, which share a resemblance with vintage work wear but with a modern fit and look.

Next to the shirts and dresses, we also designed a unique apron. Unlike the shirts and dresses, the apron is made from denim waste. Imagine that you have to cut a pair of jeans from a large piece of denim cloth: you always have leftover fabric. Usually these tiny bits end up in landfills or in a burning oven. At Blue LOOP Originals we love to reuse waste. We collect denim leftover fabric from Italy and unravel them to reclaim the original fibers before we respun them into yarns. From these yarns we have woven new cloth fabric, which we transform into sustainable aprons.